Beware the Big Errors of ‘Big Data’

We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data”. With big data, researchers have brought cherry-picking to an industrial level. Modernity provides too many variables, but too little data per variable. So the spurious relationships grow much, much faster than real information. In other words: Big data may mean more information, but it also means more false information.